Fees
A structured, expert-led review of your website specifically designed through an investor’s eyes.
Fundraising101™ Academy is Scotland’s only pre-seed investment readiness advisory dedicated exclusively to getting tech founders raise-ready. Managing Partner Robert Hokin has 30 years of UK venture capital and technology investment experience – on both sides of the table. He knows exactly what an investor is looking for when they Google a founder’s company the night before a first meeting.
This service was built because we kept seeing the same pattern: strong decks, credible business plans, and websites that told a completely different story. Sometimes no story at all.
We assess your website across seven investor-critical dimensions:
- Using inexpensive or free AI tools to streamline and fast-track your raise
- The investor mindset — what they’re actually looking for at pre-seed
- Investment readiness assessment — knowing your own gaps before investors find them
- Pitch deck construction — structure, narrative, and what each slide must do
- Financial modelling and projections that investors will believe
- Cap table management and term sheet basics
- Due diligence preparation — getting your house in order
- Building and working your investor target list
- The fundraising process from first contact to close
£275 (no VAT)
Fundraising101™ Academy is not VAT registered. The price you see is the price you pay.
A strong deck and a credible business plan can be undermined in seconds by a website that tells a different story – or no story at all.
Access Should Never Be the Barrier
The Problem We’re Solving
Over 20 years, I’ve watched founders spend £10,000+ on consultants, waste 9-12 months with trial-and-error approaches, and give up unnecessary equity to accelerators – all because they lacked systematic fundraising education.
The founders who need help the most are often the ones who can least afford expensive advisors. It’s a broken system that perpetuates inequality in the startup ecosystem.
We’re fixing it.
