We Get Founders Investor-Fit.
Most pre-seed founders don’t fail to raise because their idea isn’t good enough. They fail because they walk into investor meetings without knowing what investors are actually looking for…and nobody tells them until it’s too late.
After 30 years on both sides of the UK technology investment table, scoring decks in partners’ meetings, sitting on investment committees, and then fighting for companies when no one else was ready to believe yet, the pattern is always the same. Strong founders. Fixable gaps. But wasted pitches that should never have happened.
Fundraising101™ exists to close that gap. Fast.
Raise-Ready Deck Review
£375 No VAT
A forensic, slide-by-slide analysis of your pitch deck against the same criteria institutional investors apply internally. You’ll know exactly what’s working, what’s killing your credibility, and what to fix before you walk into your first meeting. Includes a curated investor shortlist and a 1-hour strategy call.
Raise-Ready Deck Configuration Package
£275 No VAT
Most founders build one deck and send it to everyone. It’s one of the most common reasons good companies get filtered out before a first meeting. Our Deck Configuration Package takes your reviewed Master deck and produces fully written, copy-ready content for six audience-specific versions: Teaser, Generalist, Sector Specialist, Angel/HNWI, Strategic/Corporate VC, and Grant/Programme. Hand it to your designer and build. No guesswork. No wasted outreach.
Raise-Ready Business Plan Review
£375 No VAT
A structured gap analysis of your business plan assessed against the standards UK early-stage investors apply. Not an editing service but an investor-lens review that tells you what’s credible, what’s missing, and what needs strengthening before it lands on a fund manager’s desk.
Raise-Ready Digital Presence Review
£275 No VAT
Investors Google you before they agree to meet you. Every time. This review examines your website and your core team’s LinkedIn profiles as a single investor-facing signal — identifying the gaps, inconsistencies, and missed signals that undermine your teams credibility online before a real investor finds them first.
Raise-Ready Bootcamp
Partner Delivered
Ten modules. Five days. The complete fundraising curriculum for pre-seed founders — from legal setup and SEIS/EIS basics through to pitch construction, investor targeting, and closing. Delivered through F101’s partner network including Scottish Enterprise, Scottish EDGE, Techscaler, NCTA and Converge.
Raise-Ready Intensive
£850/day No VAT
A bespoke, one-on-one advisory session with Robert Hokin. Any element of your fundraise, on your terms, at your pace, with 30 years of investment experience in the room. Up to four team members. No agenda imposed. No topic off limits.
Not Sure Where to Start?
If you have a deck and are actively approaching investors → Deck Review.
If you’re earlier and need the full picture → Bootcamp, then Deck Review.
If investors keep going quiet after the first meeting → Digital Presence Review.
If you need everything stress-tested fast → Intensive.
Fundraising101™ Academy is not VAT registered. All prices shown are total fees. No VAT applicable.
