Raise Ready Website Audit Fees
A structured, expert-led review of your website specifically designed through an investor’s eyes.
Fundraising101™ Academy is Scotland’s only pre-seed investment readiness advisory dedicated exclusively to getting tech founders raise-ready. Managing Partner Robert Hokin has 30 years of UK venture capital and technology investment experience – on both sides of the table. He knows exactly what an investor is looking for when they Google a founder’s company the night before a first meeting.
This service was built because we kept seeing the same pattern: strong decks, credible business plans, and websites that told a completely different story. Sometimes no story at all.
The Raise Ready Website Audit is priced at £275
Turnaround: 5 working days from receipt of your website URL.
Deliverable: A structured RAG report with a prioritised action plan and effort estimates for every recommended fix.
To commission your audit, email robert.hokin@fundraising101.academy with the subject line “Raise Ready Website Audit”.
Fundraising101™ Academy is not VAT registered. The price you see is the price you pay.
We assess your website across seven investor-critical dimensions:
Brand Identity & Messaging Clarity: Does your site communicate a clear, investable proposition within 10 seconds?
Team & Credibility Signals: Are the right people visible, named, and credentialled? Investors back teams. Anonymous experts are a red flag.
Traction & Commercial Evidence: Does your site show proof or just promise? Visible traction changes an investor’s read entirely.
Investor Readiness: Is there anything on your website that tells an investor you are raising? Without an investor page, a warm introduction arrives at a dead end.
Product & Technology Communication: Is your commercial model clear, or does your site read like a brochure?
Partners & Social Proof: Is your institutional validation visible, or buried three clicks deep?
Digital Findability: Can investors find you via Google, ChatGPT, or Perplexity? Investor due diligence now includes AI search.
You receive a scored RAG report in the Fundraising101™ Academy format – prioritised actions, effort estimates, and specific fixes. Most HIGH priority items can be implemented within a week. No developer required.
Founding Client Offer – Limited to Five Places
To mark the launch of the Raise Ready Website Audit, the first five founders to sign up receive a founding client discount of £195 – a saving of £80 on the standard rate of £275.
Once five places are taken, this offer closes and the price returns to £275. No exceptions.
To claim your founding client place, email robert.hokin@fundraising101.academy with the subject line “Website Audit – Founding Five Client”.
A strong deck and a credible business plan can be undermined in seconds by a website that tells a different story – or no story at all.
The Raise Ready Website Audit closes that gap – before your outreach begins.
Get Raise-Ready.
About the reviewer
Robert Hokin is the Managing Partner of Fundraising101™, with 30 years of UK venture capital experience. He has evaluated hundreds of investment opportunities across pre-seed and seed stage, advised founders through SEIS and EIS raises, and designed the investment readiness methodology that underpins every F101 service.
He is not a template. He is not software. He is a practitioner who has sat on the other side of the table — and knows exactly what the people on the other side of yours are looking for.
Ready to find your gaps?
Get Raise-Ready™. Pre-seed tech founder in Scotland? There’s a difference between investment-ready and Raise-Ready. We can help you get there. Visit fundraising101.academy.
