Raise-Ready Business Plan Audit
Your business plan. Reviewed against what investors actually look for.
You’ve written a business plan. Or something that you think looks like one.
The real question: will it survive contact with a sophisticated investor, an angel syndicate, an SEIS/EIS fund, an Innovate UK panel, a Scottish Enterprise assessor?
Most won’t. Not because founders lack ambition. Because most business plans are built without a clear picture of what experienced investors actually look for – the specific questions they ask, the red flags they scan for, the sections they turn to first.
The Raise-Ready Business Plan Audit closes that gap.
We’ll take your existing business plan – your blueprint, your foundation document, your roadmap for the raise, and assess it against the rigorous standards that UK early-stage investors apply. Section by section. With no diplomatic softening.
You get back a document that tells you exactly where you stand, exactly what’s missing, and exactly what to fix before you send it to anyone.
What you receive
A fully annotated version of your business plan, with comments and flags throughout, identifying exactly where each section meets investor standards and where it falls short.
A RAG-rated section scorecard: Red / Amber / Green across all 13 sections, so you can see at a glance where to focus your effort.
A prioritised action list, the top changes required, ranked by investor impact. The things that will most move the needle before your plan goes out.
A gap assessment narrative, a short advisory summary of the overall investment readiness of the plan: what’s working, what’s missing, and what the single biggest risk is if the plan goes out as-is.
£595 (no VAT)
Fundraising101™ Academy is not VAT registered. The price you see is the price you pay.
How it works
Who it’s for
The Raise-Ready Business Plan Audit is right for you if:
- You have a business plan — in any state of completion — and you want to know whether it will hold up in front of real investors before you send it
- An investor, accelerator, or grant panel has asked for a business plan and you need to know if yours is ready
- You’ve had your pitch deck audited and want to make sure the underlying business plan tells the same story in more detail.
- You’re preparing for a Scottish Enterprise, Innovate UK, or Scottish EDGE application that requires a fundable business plan
It is not the right fit if you haven’t started your plan yet, check out our FREE Starter Kit below, or consider a Raise-Ready Fast Track day to build the foundations properly.
What we do
The Raise-Ready Business Plan Audit is a structured, expert gap analysis of your current business plan, using the same rigorous approach we apply in our Raise-Ready Deck Review, applied to the document that sits behind your pitch and goes in your data room.
It is not a rewrite. It is not a template exercise. It is a professional assessment of what you have built, measured against what investors expect to see, with prioritised, actionable guidance on how to close the gaps.
Think of it as a forensic audit that you’d get from a 30-year UK VC practitioner reading your plan with a critical eye and telling you everything investors never say politely in a meeting.
What we assess
Your plan is evaluated across 14 investor-critical sections:
- Executive Summary – Does it open with the opportunity, not the origin story? Can it stand alone as a one-page leave-behind?
- The Problem – Is the problem specific, quantified, and urgent? Or is it theoretical?
- The Solution – Clear, differentiated, and technically credible — or vague and feature-led?
- Market Opportunity – Is the market sizing bottom-up and defensible, or is it “1% of a £10bn market”?
- Business Model & Unit Economics – Is there a clear revenue model with stated pricing, CAC, LTV, and a path to viable unit economics?
- Go-to-Market Strategy – Channel-specific and executable with the team you have? Or generic and unsupported?
- Marketing & Communications Plan – Is there a credible brand positioning, a content and LinkedIn strategy, a realistic digital marketing plan, and a clear plan for how the first 100 target customers will hear about you? Or is it “we’ll use social media”
- Competitive Landscape – Are competitors named, assessed honestly, and used to sharpen your differentiation?
- Traction & Validation – Is the evidence presented in order of credibility? Is it framed around learning, not just metrics?
- Team – Does the team section establish credibility and acknowledge gaps honestly?
- Financial Projections – Are the assumptions stated? Does the runway make sense on the raise? Is the growth rate earned or assumed?
- Funding Ask & Use of Funds – Is the ask milestone-framed, SEIS/EIS-positioned, and broken down into specific line items?
- Risk Factors – Are material risks identified and mitigated…or omitted entirely?
- Exit Strategy – Is there a credible liquidity pathway with comparable UK transactions?
HAVEN’T EVEN STARTED YOUR BUSINESS PLAN YET?
No problem. We’re developing a FREE Raise-Ready Business Plan Starter Kit for founders who are building from scratch, a structured template that combines investor-grade business plan architecture with best-practice guidance on using AI tools like Claude and ChatGPT to accelerate your drafting. Coming Soon! Get in touch for more information.
About the reviewer
Robert Hokin is the Managing Partner of Fundraising101™, with 30 years of UK venture capital experience. He has evaluated hundreds of investment opportunities across pre-seed and seed stage, advised founders through SEIS and EIS raises, and designed the investment readiness methodology that underpins every F101 service.
He is not a template. He is not software. He is a practitioner who has sat on the other side of the table — and knows exactly what the people on the other side of yours are looking for.
Ready to find your gaps?
Get Raise-Ready™. Pre-seed tech founder in Scotland? There’s a difference between investment-ready and Raise-Ready. We can help you get there. Visit fundraising101.academy.
