

Results That Matter
🎯 Over 300 cleantech and tech ventures guided through successful fundraising
💰 £millions in aggregate capital raised by companies Robert advised
🏢 Founder & Emeritus of Greenbackers Investment Capital - one of the UK's leading climate investment platforms
🌍 Over two decades of technology and fundraising experience advising and coaching early-stage tech companies through growth and capital raising
Meet Robert Hokin
Technology Investment Specialist | 20+ Years Helping Founders Raise Capital
5 reasons why Founders Trust Robert
Deep Investor Understanding
Robert has spent decades on the investor side of the table, evaluating thousands of pitches and understanding exactly what makes VCs and angels say "yes" or "no."
Proven Methodology
The frameworks and templates in Fundraising 101 aren't theory - they're battle-tested processes that Robert has refined over 20+ years working with hundreds of startups.
UK Ecosystem Expert
From SEIS/EIS tax reliefs to navigating Scottish Edge and Innovate UK, Robert knows the UK funding landscape inside and out.
Practical, Not Academic
No ivory tower theories here. Every module is built on real-world experience - what actually works when you're trying to close a round.
Sector Specialist in Deeptech, Cleantech and Industrial Technology
Deep expertise in cleantech, deeptech, and general technology ventures - the sectors driving Scotland's innovation economy.
Active in the Startup Ecosystem
Sustainable Ventures Fellow
Incubator and fund supporting climate innovation
Advisor to Zero Carbon Capital
Deeptech fund investing in breakthrough climate solutions
Collaborator with Leading Support Organizations:
Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland, Enterprise, Scottish Development International
Scottish Edge and The Converge Challenge
Innovate UK
Shell Gamechanger
Techscaler
Sector Advocacy
Active contributor to Cleantech for UK, advancing the sector's growth
Early Career in Technology & Operations
Robert's journey began in technology, engineering, finance and operations, working with global corporations including:
Marconi - Telecommunications infrastructure
ABB - Industrial technology and automation
Worldcom - Global communications
This operational experience gave him a deep understanding of how technology companies actually work - not just the vision, but the execution.
Transition to Investment
Having been involved in cleantech since the asset class formed in 2004, recognising the significant opportunity that the sector represented but noting the gap between brilliant technology and successful fundraising, Robert moved into the investment world, founding Greenbackers Investment Capital to support climate and technology ventures.
Over the years, Greenbackers has become one of the UK's most respected, go-to climate investment platforms, with Robert and his team guiding hundreds of founders through successful capital raises, engaging with tens of hundreds of funds in the UK, EU, North American and Asia Pacific.
Creating Fundraising 101 Academy
After over two decades of watching founders make the same preventable mistakes, Robert created Fundraising 101 Academy to provide systematic, practical fundraising education.
"I keep seeing the patterns - brilliant technical founders struggling because they don't fully understand the fundraising process. They waste months pitching the wrong investors, using ineffective materials, and then getting trapped in bad term sheets. I realise I can prevent these mistakes by teaching founders the same process I and my Greenbackers team use when advising later stage companies. That's what Fundraising 101 is - the playbook I wish every founder had before they started raising capital."
Empowering early stage technology startups for investment success in Scotland and beyond.
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