Results That Matter

🎯 Over 300 cleantech and tech ventures guided through successful fundraising

💰 £millions in aggregate capital raised by companies Robert advised

🏢 Founder & Emeritus of Greenbackers Investment Capital - one of the UK's leading climate investment platforms

🌍 Over two decades of technology and fundraising experience advising and coaching early-stage tech companies through growth and capital raising

Meet Robert Hokin

Technology Investment Specialist | 20+ Years Helping Founders Raise Capital

5 reasons why Founders Trust Robert

Deep Investor Understanding
Robert has spent decades on the investor side of the table, evaluating thousands of pitches and understanding exactly what makes VCs and angels say "yes" or "no."

Proven Methodology
The frameworks and templates in Fundraising 101 aren't theory - they're battle-tested processes that Robert has refined over 20+ years working with hundreds of startups.

UK Ecosystem Expert
From SEIS/EIS tax reliefs to navigating Scottish Edge and Innovate UK, Robert knows the UK funding landscape inside and out.

Practical, Not Academic
No ivory tower theories here. Every module is built on real-world experience - what actually works when you're trying to close a round.

Sector Specialist in Deeptech, Cleantech and Industrial Technology
Deep expertise in cleantech, deeptech, and general technology ventures - the sectors driving Scotland's innovation economy.

Active in the Startup Ecosystem

Sustainable Ventures Fellow
Incubator and fund supporting climate innovation

Advisor to Zero Carbon Capital
Deeptech fund investing in breakthrough climate solutions

Collaborator with Leading Support Organizations:

  • Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland, Enterprise, Scottish Development International

  • Scottish Edge and The Converge Challenge

  • Innovate UK

  • Shell Gamechanger

  • Techscaler

Sector Advocacy
Active contributor to Cleantech for UK, advancing the sector's growth

Early Career in Technology & Operations

Robert's journey began in technology, engineering, finance and operations, working with global corporations including:

  • Marconi - Telecommunications infrastructure

  • ABB - Industrial technology and automation

  • Worldcom - Global communications

This operational experience gave him a deep understanding of how technology companies actually work - not just the vision, but the execution.

Transition to Investment

Having been involved in cleantech since the asset class formed in 2004, recognising the significant opportunity that the sector represented but noting the gap between brilliant technology and successful fundraising, Robert moved into the investment world, founding Greenbackers Investment Capital to support climate and technology ventures.

Over the years, Greenbackers has become one of the UK's most respected, go-to climate investment platforms, with Robert and his team guiding hundreds of founders through successful capital raises, engaging with tens of hundreds of funds in the UK, EU, North American and Asia Pacific.

Creating Fundraising 101 Academy

After over two decades of watching founders make the same preventable mistakes, Robert created Fundraising 101 Academy to provide systematic, practical fundraising education.

"I keep seeing the patterns - brilliant technical founders struggling because they don't fully understand the fundraising process. They waste months pitching the wrong investors, using ineffective materials, and then getting trapped in bad term sheets. I realise I can prevent these mistakes by teaching founders the same process I and my Greenbackers team use when advising later stage companies. That's what Fundraising 101 is - the playbook I wish every founder had before they started raising capital."

Don't wait for the future - create it

You didn’t come this far to stop!